Our Story: Inspired by Simplicity

Caitlin and Pat, both dedicated and compassionate nurses with Pat also an United States Veteran, have decided to channel their creativity into a new venture aimed at supporting busy individuals from all walks of life. Recognizing the unique challenges that come with balancing demanding careers and family life, they have launched a business focused on providing affordable, personalized clothing and accessories. Their offerings are meticulously designed to be both stylish and comfortable, ensuring that parents, students, and caretakers can move seamlessly through their hectic days. By tailoring their products to meet the specific needs of hardworking individuals, Caitlin and Pat hope to bring a touch of ease and joy to everyday routines, making their lives just a bit more manageable and enjoyable.

How We Started

As nurses working long shifts, we were used to the fast-paced environment and the uncontrollable factors involved in our roles. One of the things we could control was our comfortability at work. Through manual lifting, pushing, and pulling we wanted something that would be professional, yet practical throughout our shift. Designing approved clothing to wear in direct clinical care setting was a no brainer! This is where our idea emerged to provide alternatives to make a work day even better.

Meet the Team


  • Co-Founder

    I have a passion in caring for others, hence my decision to become a nurse! Throughout my greater than 10-year healthcare career, I have always had a love for art, graphics, and drawing that I now can express in caring for others in a different way.

  • Co-Founder

    In serving in the Navy and in serving my local community as a nurse, I have dedicated my life to giving to others. I have always enjoyed working with my hands to create new things—and this allows me just that. I love to be innovative and see where it takes me!

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Responsibly Sourced

WeWiWo

Locally Made

Every item we create is filled with love, creativity, and passion for fine, detailed work. Making custom designs for all is our pleasure!

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